As the Hispanic population in the United States increases year after year, so does their buying power. It is important for your brand to connect with the growing Hispanic population to increase sales and maintain relevancy. Do you fully understand your Hispanic consumers and the impact they have on our economy?

Watch the following video to learn more about the Spanish speaking population and what is important to them.


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Elsa Jimenez is a native Spanish speaker who was born and raised in a Hispanic country. She is an accomplished lawyer and translator who has been living and working in the U.S. for many years and is also a member of the American Translators Association.

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