Over 60% of YouTube views come from a non-English speaking audience, many of whom are native Spanish speakers. Are you optimizing your YouTube videos to reach this global audience? Here are four ways you can reach the Spanish-speaking audience on YouTube.
Hiring a professional English to Spanish translation service can help you improve many aspects of your business. See the five reasons you should resolve to professionally translate business documents to Spanish in 2018.
With the rise of the US Hispanic population (and the equally rapid rise of their buying power), companies that do not yet offer a Spanish-language version of its website is less profitable and losing the competitive edge. Owner and head translator, Elsa Jimenez, outlines the 7 reasons why having your website professionally translated to Spanish is so crucial.
There are an estimated 37 million Spanish speakers residing in the United States. This makes Spanish the second most popular language in the country. For many of these native Spanish speakers, English as a second language. Therefore, it’s important to offer business documents that are translated into Spanish.
President of English to Spanish Raleigh, Elsa Maria Jimenez-Salgado, has been invited to speak at the upcoming Raleigh Business and Professional Network event on April 12, 2017. As an on-call consultant for the Total Engagement Consulting team, which sponsors the networking group and focuses on LGBTA diversity and efficiency in the enterprise, Elsa will be […]
The Hispanic and Spanish-speaking population have distinct behaviors that should be recognized by businesses of all industries, in order to reach and engage with this audience. These trends, which include heavy mobile use and high receptiveness to video, can be capitalized on through paid search marketing via a Spanish PPC strategy. The Data Behind Spanish […]
Over the years, I often get the same question that goes something like: “I’d like to target the Hispanic audience with a Spanish page on my website… How can Google Translate not be sufficient for just one landing page?” Throughout my years as a translator, business owners regularly question the use of Google Translate over […]
Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish! The year 2018 brings the U.S. Hispanic buying power up to $1.5 – 1.7 trillion annually, and it also brings updates in policies, rules, and standard operating procedures for companies across industries. This can […]
Companies of all industries translate marketing collateral, digital content, and other materials from English to Spanish as a way to enter the international playing field. Not only is translation an internal tool to benefit employees and comply with regulations, but it is also a tool for expanding your audience or beyond U.S. borders. For example, […]
English to Spanish Raleigh authored an article featured in Construction Executive’s digital publication, Managing Your Business: “Communicate More Effectively With Spanish-Speaking Employees” “In the construction industry, companies can adapt to the trends of the Hispanic workforce by integrating a cost-effective bi-cultural approach. The key to this approach lies in translating materials and documents […]