Founder of English to Spanish Raleigh, Elsa Jimenez, was honored to be a moderator at the recent La Conferencia Latina event. Hosted earlier this July by the City of Raleigh’s “Vive Tu Ciudad” committee at the NCSU McKimmon Center, the event focused on Latino community engagement within the city. With the goal of connecting Latinos […]
English to Spanish Raleigh attended the 2015 Hispanic Market Advantage Conference. Here are our top 3 key takeaways on business and the Hispanic market in NC.
It’s simple: Hispanic consumers tend to have more loyalty towards brands and companies that communicate with them in their own language. Meaning that, to capture your share of this tremendous buying power, your materials must be translated into Spanish.
More people are reading in Spanish, and Amazon is catering to this audience by encouraging self-published authors to enter the 2nd annual Indie Literary Prize contest. Translating books from English to Spanish now has even more opportunity, as more Spanish-speaking readers turn to Amazon Tienda Kindle for Spanish books.
The United States is currently the second largest Spanish speaking country in the world. It is projected that by 2015 the collective buying power of US Hispanics will equal 1/10th of the current US economy – that’s 1.5 Trillion dollars!
The Hispanic population was recently polled by ESPN Sports, and found that nearly half of the US Hispanic population identified themselves as NFL fans at a staggering 25 million viewers. The marketing efforts to bring NFL games to the Hispanic population are working at an extremely successful rate and are few signals show that it will slow down anytime soon.