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Hispanic Marketing

7 Reasons to Translate Your Website into Spanish

With the rise of the US Hispanic population (and the equally rapid rise of their buying power), companies that do not yet offer a Spanish-language version of its website is less profitable and losing the competitive edge. Owner and head translator, Elsa Jimenez, outlines the 7 reasons why having your website professionally translated to Spanish is so crucial.

Hispanic Markets: 4 Ways to Increase Your Spanish SEO

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This Spanish-speaking and bilingual community in North Carolina is a large, often overlooked market. (find percentage) If your company’s web presence is beginning to rank for basic English search terms, it may be time to think outside the box by targeting the Hispanic population with Spanish SEO. Foreign Language Search Engine Marketing Foreign Language SEM […]

The Value of Hispanic Immigration at the Raleigh Business & Professional Network

President of English to Spanish Raleigh, Elsa Maria Jimenez-Salgado, has been invited to speak at the upcoming Raleigh Business and Professional Network event on April 12, 2017. As an on-call consultant for the Total Engagement Consulting team, which sponsors the networking group and focuses on LGBTA diversity and efficiency in the enterprise, Elsa will be […]

Spanish AdWords Use in Hispanic Marketing

The Hispanic and Spanish-speaking population have distinct behaviors that should be recognized by businesses of all industries, in order to reach and engage with this audience. These trends, which include heavy mobile use and high receptiveness to video, can be capitalized on through paid search marketing via a Spanish PPC strategy. The Data Behind Spanish […]

Why Google Translate is Not Safe for Business Use

Over the years, I often get the same question that goes something like: “I’d like to target the Hispanic audience with a Spanish page on my website… How can Google Translate not be sufficient for just one landing page?” Throughout my years as a translator, business owners regularly question the use of Google Translate over […]

Finishing off 2018 with Translated Employee Manuals & Business Docs

Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish! The year 2018 brings the U.S. Hispanic buying power up to $1.5 – 1.7 trillion annually, and it also brings updates in policies, rules, and standard operating procedures for companies across industries. This can […]