Cultural Relevancy

7 Reasons to Translate Your Website into Spanish

With the rise of the US Hispanic population (and the equally rapid rise of their buying power), companies that do not yet offer a Spanish-language version of its website is less profitable and losing the competitive edge. Owner and head translator, Elsa Jimenez, outlines the 7 reasons why having your website professionally translated to Spanish is so crucial.

Day of the Dead Differs From Halloween

Day of the Dead (Día de los Muertos) is a traditional holiday in Mexico to celebrate life and to honor and reconnect with deceased loved ones. The official “day of the dead” is on November 2nd, but the celebration starts a couple days beforehand on October 31st (referenced as “the days of the dead”). At […]

Why Google Translate is Not Safe for Business Use

Over the years, I often get the same question that goes something like: “I’d like to target the Hispanic audience with a Spanish page on my website… How can Google Translate not be sufficient for just one landing page?” Throughout my years as a translator, business owners regularly question the use of Google Translate over […]

Hispanic Heritage Month: Honoring Hispanics in the Military

While Hispanic Heritage Month (Sep. 15 – Oct. 15) is a tradition of recognizing the many ways Hispanics have positively influenced U.S. society, we’d like to pay special tribute to those who have served in the U.S. Armed Forces. Learn the role Hispanics have had in our military, and how the heritage and culture contributes to the growing number of Hispanics fighting to defend, protect, and secure our freedom.