Whether you want to reach a broader audience in the United States or you are looking to begin selling your products or services in Mexico and Latin America, your marketing needs to speak to the population you’re trying to reach. However, if you’re simply converting existing copy into Spanish, this strategy often fails to make an impact due to a lack of context and cultural relevancy.
Don’t let the language barrier block your company’s growth! Let our team of native Spanish-speaking professionals translate your marketing materials in a way that will clearly reflect your message while connecting with a new audience!
Benefits of Translating Your Marketing Materials
If your marketing materials are only in English, your message is getting missed by up to 41 million people across the United States, including Puerto Rico. While most Spanish-speaking people in the United States also speak English very well, they are more likely to seek out media in the language they’re most comfortable with, and because a majority of businesses and organizations don’t produce marketing in Spanish, you’ve got the attention of a massive audience with minimal competition. In fact, the Selig Center for Economic Growth has the total buying power of the U.S. Hispanic population at over $1.5 trillion dollars!
Also, having marketing materials translated into Spanish allows you to move into a global audience. In addition to the 41 million people who speak Spanish in the United States, there are another 530 million people worldwide.
Choosing Professional Marketing Translation Services
It’s not enough to just run your copy through translation software and expect it to connect with a Spanish-speaking audience. Machine translation relies on word-for-word translation which means that not only is sentence structure incorrect, but there’s no context either. Even literal translations that often blend machine translation with human editors don’t take into account any cultural differences, like idioms and figures of speech.
Working with a team of native Spanish-speaking professionals to translate marketing materials means you’ll get more than an accurate rendition, you’ll receive a communicative translation. This allows you to put forth a more authentic voice so you can connect more effectively to your Hispanic audience, build trust, and become a brand or organization they rely on.
Our marketing translation services include:
Request a Free Quote for Spanish Translation Services
At English to Spanish Raleigh, we offer highly accurate, communicative translations at reasonable rates and a fast turnaround time. Let us help you reach a broader audience and elevate your brand by translating your marketing materials! Reach out to us today at 919-629-0020 or fill out the form below for a free quote!