919-995-2986

Translation Best Practices

7 Reasons to Translate Your Website into Spanish

With the rise of the US Hispanic population (and the equally rapid rise of their buying power), companies that do not yet offer a Spanish-language version of its website is less profitable and losing the competitive edge. Owner and head translator, Elsa Jimenez, outlines the 7 reasons why having your website professionally translated to Spanish is so crucial.

Hispanic Markets: 4 Ways to Increase Your Spanish SEO

increase-spanish-seo

This Spanish-speaking and bilingual community in North Carolina is a large, often overlooked market. (find percentage) If your company’s web presence is beginning to rank for basic English search terms, it may be time to think outside the box by targeting the Hispanic population with Spanish SEO. Foreign Language Search Engine Marketing Foreign Language SEM […]

Why Google Translate is Not Safe for Business Use

Over the years, I often get the same question that goes something like: “I’d like to target the Hispanic audience with a Spanish page on my website… How can Google Translate not be sufficient for just one landing page?” Throughout my years as a translator, business owners regularly question the use of Google Translate over […]

Finishing off 2018 with Translated Employee Manuals & Business Docs

Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish! The year 2018 brings the U.S. Hispanic buying power up to $1.5 – 1.7 trillion annually, and it also brings updates in policies, rules, and standard operating procedures for companies across industries. This can […]