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Spanish AdWords Use in Hispanic Marketing

The Hispanic and Spanish-speaking population have distinct behaviors that should be recognized by businesses of all industries, in order to reach and engage with this audience. These trends, which include heavy mobile use and high receptiveness to video, can be capitalized on through paid search marketing via a Spanish PPC strategy. The Data Behind Spanish […]

Day of the Dead Differs From Halloween

Day of the Dead (Día de los Muertos) is a traditional holiday in Mexico to celebrate life and to honor and reconnect with deceased loved ones. The official “day of the dead” is on November 2nd, but the celebration starts a couple days beforehand on October 31st (referenced as “the days of the dead”). At […]

English to Spanish Raleigh at the City of Raleigh’s “Vive Tu Ciudad” Conference

Founder of English to Spanish Raleigh, Elsa Jimenez, was honored to be a moderator at the recent La Conferencia Latina event. Hosted earlier this July by the City of Raleigh’s “Vive Tu Ciudad” committee at the NCSU McKimmon Center, the event focused on Latino community engagement within the city. With the goal of connecting Latinos […]

Website launch in time for Cinco de Mayo

While the city was busy celebrating Cinco de Mayo, English to Spanish Raleigh unveiled a fresh new look of its Spanish translation services website. Owner Elsa Jimenez remarks, “As a Spanish-owned business, what better time to unveil our new website than Cinco de Mayo, a prominent Mexican holiday?”

Raleigh Spanish Translation Company is Moving!

English to Spanish Raleigh, a local Spanish translation company that offers professional translation services nationwide, is moving locations. For years, English to Spanish Raleigh has served businesses and individuals from its Raleigh location. The new office will be more accessible, just minutes from NC Highway 540 off of Falls of Neuse Road in Raleigh, NC. […]

Why Google Translate is Not Safe for Business Use

Over the years, I often get the same question that goes something like: “I’d like to target the Hispanic audience with a Spanish page on my website… How can Google Translate not be sufficient for just one landing page?” Throughout my years as a translator, business owners regularly question the use of Google Translate over […]

Finishing off 2018 with Translated Employee Manuals & Business Docs

Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish! The year 2018 brings the U.S. Hispanic buying power up to $1.5 – 1.7 trillion annually, and it also brings updates in policies, rules, and standard operating procedures for companies across industries. This can […]

Why a Bilingual Worker Isn’t a Spanish Translator

Companies of all industries translate marketing collateral, digital content, and other materials from English to Spanish as a way to enter the international playing field. Not only is translation an internal tool to benefit employees and comply with regulations, but it is also a tool for expanding your audience or beyond U.S. borders. For example, […]

Communicating with Hispanic Construction Employees

    English to Spanish Raleigh authored an article featured in Construction Executive’s digital publication, Managing Your Business: “Communicate More Effectively With Spanish-Speaking Employees” “In the construction industry, companies can adapt to the trends of the Hispanic workforce by integrating a cost-effective bi-cultural approach. The key to this approach lies in translating materials and documents […]