If your company’s web presence is beginning to rank for basic English search terms, it may be time to think outside the box by targeting the Hispanic population with Spanish SEO.
President of English to Spanish Raleigh, Elsa Maria Jimenez-Salgado, was invited to speak at the Raleigh Business and Professional Network event on April 12, 2017. Elsa spoke on “The Value of Hispanic Immigration” in front of an audience of Raleigh business owners and professionals.
The Hispanic and Spanish-speaking population have distinct behaviors that should be recognized by businesses of all industries, in order to reach and engage with this audience. These trends, which include heavy mobile use and high receptiveness to video, can be capitalized on through paid search marketing via a Spanish PPC strategy.
Though the festivities begin on October 31st, the Day of the Dead has nothing to do with Halloween. In fact, the perception given to the dead on Halloween is virtually the opposite of how the dead are thought of on the Day of the Dead.
Founder of English to Spanish Raleigh, Elsa Jimenez, was honored to be a moderator at the La Conferencia Latina event in July 2016. Hosted by the City of Raleigh’s “Vive Tu Ciudad” committee, this event focused on Latino community engagement within the city.
While the city was busy celebrating Cinco de Mayo, English to Spanish Raleigh unveiled a fresh new look of its Spanish translation services website. Owner Elsa Jimenez remarks, “As a Spanish-owned business, what better time to unveil our new website than Cinco de Mayo, a prominent Mexican holiday?”
Companies seeking experienced native Spanish-speaking translators to proofread or translate content can find English to Spanish Raleigh at its new address on Strickland Road in Raleigh.
You can say, “I love you” to a best friend and have them understand you don’t mean you love them romantically. You can say those same three words to your spouse, and he or she knows that when you say it to them, it means something more than when you say it to your best pal. Spanish is not so universal.
Spanish is an intricate language that requires a professional to catch all the linguistic nuances. The smallest change in a single letter can cause a drastic change in meaning.
Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish!