Starting the New Year with updates to your employee manual or other business documents? Don’t forget to translate them to Spanish!
English to Spanish Raleigh attended the 2015 Hispanic Market Advantage Conference. Here are our top 3 key takeaways on business and the Hispanic market in NC.
Have information on your company, your services, your products translated into Spanish. This benefits your Spanish-speaking employees and potential customers, and opens the door to a whole new audience segment.
Healthcare open enrollment is an important time for Americans. Having the correct information and materials to sign up for the appropriate healthcare plan, deadlines, and any other information people need is important. We also need these materials and information translated into Spanish to reach a certain part of the targeted audience.
Latino marketing is very complex, and many companies struggle to succeed at reaching this market. Many businesses choose marketing agencies that don’t have multicultural capabilities. Certain marketing strategies are needed to successfully target the right Hispanic audience.
Over the last few years, there has been a growing interest among marketers and companies to find potential Hispanic buyers for their products and services. However, many companies still hang onto cliches and stereotypes about the Hispanic population.
Hispanics are the fastest growing ethnic group in this country. However, many organizations still have the misconception that Hispanics are a group of people that speak only Spanish and can’t afford to buy their products. Nothing could be further from the truth.
As the Hispanic population in the United States increases year after year it is important for your brand to connect with the growing Hispanic population to increase sales and maintain relevancy.
Just like the United States, Christmas time is a favorite times of the year amongst Hispanic culture. While traditional customs vary among families, the majority of Hispanic families often take part in national celebrations.
Keeping a relevant conversation with the Hispanic community should be a two-way conversation. Open lines of communication will help to accurately understand how to best position your brand. As a marketer, you should be aware of the demands and desires of the Hispanic community. Allow their influence and feedback to strengthen your Spanish translations along with your communication strategy.