“Feliz Navidad” uses both English and Spanish to spread a joyful message. Here are a few facts we recently learned about composer and singer, José Feliciano.
Thanksgiving isn’t typically celebrated in Spanish-speaking countries, but celebrations of family, food, togetherness, and thankfulness are universally beloved! Check out these awesome Latino Thanksgiving traditions.
With the rise of the US Hispanic population (and the equally rapid rise of their buying power), companies that do not yet offer a Spanish-language version of its website is less profitable and losing the competitive edge. Owner and head translator, Elsa Jimenez, outlines the 7 reasons why having your website professionally translated to Spanish is so crucial.
There’s a reason we refer to the wording in legal documents as “legalese” – it can seem to be a language in it itself! Therefore, it’s no surprise that translating legal documents from English to Spanish can come with its own unique set of challenges.
Some social media managers use online translation applications and websites, but these can lead to risky miscommunications and cultural insensitivities. Instead, here are three major benefits to getting a native Spanish-speaker to translate your social media posts.
There are an estimated 37 million Spanish speakers residing in the United States. This makes Spanish the second most popular language in the country. For many of these native Spanish speakers, English as a second language. Therefore, it’s important to offer business documents that are translated into Spanish.
This Spanish-speaking and bilingual community in North Carolina is a large, often overlooked market. (find percentage) If your company’s web presence is beginning to rank for basic English search terms, it may be time to think outside the box by targeting the Hispanic population with Spanish SEO. Foreign Language Search Engine Marketing Foreign Language SEM […]
President of English to Spanish Raleigh, Elsa Maria Jimenez-Salgado, has been invited to speak at the upcoming Raleigh Business and Professional Network event on April 12, 2017. As an on-call consultant for the Total Engagement Consulting team, which sponsors the networking group and focuses on LGBTA diversity and efficiency in the enterprise, Elsa will be […]
The Hispanic and Spanish-speaking population have distinct behaviors that should be recognized by businesses of all industries, in order to reach and engage with this audience. These trends, which include heavy mobile use and high receptiveness to video, can be capitalized on through paid search marketing via a Spanish PPC strategy. The Data Behind Spanish […]
Day of the Dead (Día de los Muertos) is a traditional holiday in Mexico to celebrate life, and to honor and reconnect with deceased loved ones. The official “day of the dead” is on November 2nd, but the celebration starts a couple days beforehand on October 31st (referenced as “the days of the dead”). At […]