President of English to Spanish Raleigh, Elsa Maria Jimenez-Salgado, has been invited to speak at the upcoming Raleigh Business and Professional Network event on April 12, 2017.

As an on-call consultant for the Total Engagement Consulting team, which sponsors the networking group and focuses on LGBTA diversity and efficiency in the enterprise, Elsa will be speaking on “The Value of Hispanic Immigration” in front of an audience of Raleigh business owners and professionals.

The Value of Hispanic Immigration

On the English to Spanish Raleigh blog, we often reiterate the importance of Hispanics in the economy and the value that this growing demographic adds to your business. However, Elsa will be taking this topic even further, providing hard data and facts that solidify the truths about Hispanics in the marketplace and how business owners can best reach this audience to expand their business.

Teasers from “The Value of Hispanic Immigration” Session:

‘Hispanic’ is not a race. Hispanics are individuals that come from a wide array of countries, each with different cultures.”

“North Carolina’s immigrant population has a positive impact on the state’s economy, with immigrants contributing $23,371 on a per-capita basis.”

“The Hispanic market purchasing power increased 45% in the last five years, and has reached $1.38 trillion”

Tap Into This Value With Spanish Translation

It’s no secret that talking to someone in their first language is much more effective than trying to reach them using a secondary language. In other words, you can’t avoid the value of Hispanics, and you can’t avoid the value that’s added through Spanish translation.

There are plenty of examples of Spanish translation gone wrong, but here’s one of our favorites, that Elsa will be speaking on at the event:

You can see that, when translated literally, “Got Milk?” turns into “Are You Lactating?” Definitely not the message that the campaign was trying to portray!

This is why it’s imperative to use a professional Spanish translator any time you are translating documents or materials for your business.

Attend the Event

Don’t miss this great presentation! Get more details on the April 12th event on the Raleigh Business and Professional Network’s website: http://www.raleighnetwork.org/meeting-schedule-reservations/119-meeting-april-2017.html

 

Elsa Jimenez is a native Spanish speaker who was born and raised in a Hispanic country. She is an accomplished lawyer and translator who has been living and working in the U.S. for many years and is also a member of the American Translators Association.

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